Fanvue tracking links show which promotions bring clicks, subscribers and earnings. Fanvue's help center gives no step list for them, so this guide keeps to what Fanvue has published, says where that runs out, and adds a naming scheme, a weekly review and a list of mistakes for an agency running several creators. In OFManager your team opens Fanvue's own Tracking links page in the desktop app, for whichever creator they pick.
What You'll Need
Creator not connected yet? In the desktop app, open Manage Creators, choose Add Creator and pick Fanvue under Which platform?
What Fanvue Says About Tracking Links
Fanvue documents less here than you might expect, so it is worth seeing exactly what it does say. Everything below comes from Fanvue's own pages.
| Question | What Fanvue says |
|---|---|
| What are they for? | Showing which promotions bring traffic and conversions. Fanvue says they can be used on social, email and paid ads. |
| How many can a creator make? | As many as she likes. Fanvue says unlimited and gives no number. |
| Where do they live on Fanvue? | Settings, then Creator Settings, then Tracking links. |
| Where do free trial links live? | Somewhere else: Settings, then Creator Settings, then Subscription. |
| Which numbers does the page show? | Fanvue's help center does not say. Check which columns your page shows. |
Source: Fanvue's help center, the article on managing your tracking links and the settings overview, checked November 2026.
How to Set Up a Fanvue Tracking Link in OFManager
Fanvue's help center gives no step list for creating a link, so these steps do not name buttons on Fanvue's page. They are the order that keeps an agency's links readable.
Open the Creator's Tracking Links
Fanvue's own page, inside the app.
Click your avatar at the top left and choose Fanvue, pick the creator in the sidebar, then open Tracking links from the Fanvue menu in the left rail. Tracking links has its own item in that menu, so you do not need to go through Settings.
Name It, Then Create It
One link for each placement.
Write the name first, using the naming scheme below. Fanvue says tracking links are unlimited, so each promoter, each placement and each renewed deal at a different price gets its own link. Fanvue's API describes a link as a name and a platform from this list: facebook, instagram, other, reddit, snapchat, tiktok, twitter, youtube. If your page asks for a platform, choose the one that matches the start of your name, and check that the page accepts the name as typed: Fanvue's help center does not state a length limit or which characters are allowed.
Use It in One Place and Log It
Then write the deal down.
Copy the link from the page and put it in the one bio, post, ad or email it was made for. Add a row to your own sheet straight away: link name, creator, who or where, what you paid and the start date. A link you just made has no earnings figure yet, so do not read an empty earnings value as a bad result.
What the Numbers on a Fanvue Tracking Link Mean
Fanvue's developer documentation, its API, lists what a tracking link reports. Here is that list, and how an agency should read each number.
| Number | What Fanvue reports | How to read it |
|---|---|---|
| Clicks | Clicks on the link, including clicks Fanvue never matched to an account. | The biggest number and the weakest signal. Some clicks were never matched to an account, so judge a promoter on what follows the click. |
| Subscribers and followers acquired | Subscribers and followers Fanvue credits to the link. | A follower is not a subscriber. Fanvue keeps Subscribers and Followers as separate lists, so read the two numbers apart. |
| Still active | How many of the people who clicked are active subscribers or followers today. | Put it beside the acquired numbers to see whether a promotion's fans stay or leave. |
| First-time and returning subscribers | First-time: fans whose first subscription to the creator is credited to the link. Returning: fans who had subscribed to her before. | The split to check if you pay a promoter per first-time subscriber. Empty under one attribution setting (see below). |
| Free-trial starts | Subscriptions credited to the link that began with a free trial. | A trial start is not a payment. Compare it with paid subscribers to see how many trials turn into paying fans. Empty under one attribution setting. |
| Paid subscribers | Fans credited to the link whose subscription has taken at least one paid charge. | The number to check when a promoter is paid per subscriber. Empty under one attribution setting. |
| Earnings | Total gross (before fees) and total net (after fees), plus a gross split into first payments, renewals, and everything else: tips, pay-to-view, messages and other charges. A link you just made has no earnings figure yet. | The number you weigh against what the promotion cost. Choose gross or net and use it for every link. |
| Conversion rate | Not reported. Fanvue's API has no conversion-rate field. | Work it out yourself: paid subscribers per 100 clicks, the same way on every link. |
Source: Fanvue's API documentation for listing tracking links, checked November 2026. That is the data behind a link, not a picture of the screen. Fanvue's help center does not say which of these numbers your Tracking links page shows or what it calls them, so check which columns your page shows before you build your sheet around them.
About attribution
Fanvue's API describes two ways a creator's figures can be counted. Under first-click attribution, a fan counts only for the first of her links they ever clicked, and the breakdown fields (first-time and returning subscribers, trial starts, paid subscribers and the gross split) stay empty. Under period attribution, a fan who lapsed and came back through a different link counts for both, and those fields are filled. Followers are always counted first-click. Fanvue's public pages do not say how a creator picks one. Either way, you get a cleaner read from one link per placement, and from not starting two promotions for the same creator on the same days.
Fanvue Tracking Links vs Free Trial Links
They sound alike and sit close together in Fanvue's settings, but they do different jobs. In short: a tracking link counts what a promotion brings, a free trial link gives fans a free trial.
Tracking Links
Free Trial Links
Fanvue's API counts trial starts on a tracking link under period attribution, but its help center does not say how a tracking link and a trial link work together, for example whether one link can do both jobs. Test it with one link of each before a paid promotion depends on it, and until you have seen how they behave, give them separate names and separate rows in your sheet.
In OFManager, trial links are made in Fanvue's Subscription settings, which you reach through the Settings item. That item follows the OF Settings permission, not Statistics, so a marketing manager with Statistics alone can work with tracking links but cannot make a trial link.
Source: Fanvue's help center (the settings overview and the article on creating a free trial link) and its API documentation for tracking links, checked November 2026.
A Naming Scheme for Fanvue Tracking Links
A link has a name, and the name is what you will see in a screenshot, a sheet or a message from a promoter. With five promoters across ten creators, names like "promo 3" turn the page into guesswork. Pick one pattern and use it on every creator:
platform-source-creator-yymm
platform: where the fan clicks. Fanvue's API platform list says twitter, not X, and has no email, so email takes other
source: the promoter's handle, or bio, post, ad, swap or email
creator: a short code for the creator, so a screenshot or sheet row is never ambiguous
yymm: the month the deal started, so a renewed deal at a different price gets its own link
| Name | Use it for | Keep in your sheet |
|---|---|---|
| reddit-jaypromo-ava-2611 | A paid Reddit promoter for Ava, deal started November 2026 | Jay, $150 flat, 3 posts, 4 to 18 Nov |
| twitter-bio-ava-2611 | The link in Ava's X bio | Organic, no spend |
| instagram-swap-nora-2611 | A shoutout swap with another creator | Swap with @partner, posted 12 Nov |
| tiktok-bio-nora-2611 | The link in Nora's TikTok bio | Organic, no spend |
| other-email-nora-2611 | A link in Nora's email to her list | Email is not on Fanvue's platform list, so it takes other |
Example names and deals, not real promoters. If Jay renews in December, the next link ends in 2612, so the two deals never share a row.
A Weekly Routine for Reading Fanvue Tracking Links
Fanvue's help center does not say whether the Tracking links page has a date range or an export, and OFManager does not report on Fanvue links for you, so a weekly sheet is how an agency keeps the history. Here is the routine, in order:
Pick one day and copy the totals
On the same day each week, open Tracking links for each creator and copy the columns your page shows, for every link, into one sheet. One row per link name.
Work out the week
Check whether your page has a date range. If it does, use it. If it does not, treat the numbers as running totals: subtract last week's from this week's, and the difference is what each link did in seven days.
Work out conversion yourself
Fanvue's API has no conversion-rate field, so divide paid subscribers by clicks and multiply by 100. Then put free-trial starts next to paid subscribers to see how many trials turn into paying fans. If those columns are empty, use subscribers acquired instead, and say so in the sheet.
Weigh each paid link against its price
Take the one money number you chose, gross or net, and set it beside what the promotion cost. A link in the creator's own bio shows what free traffic does, so use it as your baseline.
Check who stayed
If your page shows how many of a link's fans are still active, or splits first-time from returning subscribers, compare those with the acquired numbers to see whether a promotion's fans stay.
Cross-check the creator's total
Compare the week's link earnings with the creator's earnings on Fanvue's Earnings pages. If the link total is higher, look first for a mix of gross and net, or a different date range. Do not add link earnings together to get the creator's total: under one of Fanvue's attribution settings, a fan who came back through a second link counts for both.
Decide and write it down
Renew, renegotiate or drop each paid promotion, and add the decision to that link's row in the sheet, so the next manager can see what was decided and why.
Mistakes That Spoil Fanvue Tracking Link Numbers
Reusing one link in two places
Everything a link reports lands in one row, so a link used in a promoter's post and in a bio cannot tell you which one sent the fan. Fanvue says links are unlimited, so make one per promoter and placement.
Moving a link to a different promotion
Once a link has history, moving it to another post, ad or page puts two promotions in one row. Leave the old link alone and make a second one with its own name.
Comparing gross to net
Fanvue's API reports a gross total and a net total for each link. A promoter who quotes gross and a sheet that shows net will never agree. Pick one, label the column, and use it for every link. Check on one real creator which number your page shows before you pay anyone on it.
Judging a promoter on clicks
Fanvue counts clicks it could not match to an account, so clicks run higher than the people you can see. Paid subscribers and trial starts say more about what a promotion did.
Reading a blank as zero
A link you just made has no earnings figure yet, and Fanvue's API says the breakdown fields stay empty while a creator's figures use first-click attribution. If a column is blank on one creator's page and filled on another's, that setting may be the reason.
Treating a free trial link as a tracking link
They are different settings. A trial link is an offer with its own uses, expiry and trial length. A tracking link is what the numbers above come from. Name them apart and log them apart.
Who on Your Team Can Use Fanvue Tracking Links
Only the agency owner and staff with full creator access can connect a Fanvue creator or open Fanvue pages, and there is no per-creator access yet. Within that, the Tracking links item follows OFManager's Statistics permission, the same one as Insights, so a role without it does not see the item in the menu. Earnings & Payouts follows Statements.
If your page shows earnings for each link, which Fanvue's API reports, anyone with Statistics can see those figures whether or not they have Statements. Set roles with that in mind.
If the Tracking Links Page Won't Open
Fanvue is not in the platform menu at all
Only the owner and staff with full creator access see Fanvue. Ask the owner for full creator access.
Tracking links is not in the Fanvue menu
Your role does not include the Statistics permission. The menu hides pages a role cannot use, so ask the owner to add it.
No Fanvue creator selected
Pick a creator in the sidebar to open the page.
Fanvue pages need the creator's own login
The creator was added with a team member's Fanvue login, which opens no Fanvue pages yet. Someone with full creator access can relink her with her own login.
Sign in to Fanvue again
OFManager has no working Fanvue login for that creator, for example because Fanvue stopped accepting the saved one. Someone with full creator access can use Relink to sign in again.
What OFManager Does and Doesn't Do for Fanvue Tracking Links
For everything the desktop app covers on Fanvue, see Fanvue agency software in OFManager.
Open each creator's Fanvue Tracking links from the OFManager desktop app for Windows and macOS, next to OnlyFans and Fansly.
Download OFManagerNext Steps
Running Fansly creators too? Fansly's tracking links report four numbers (Claims, Follows, Subscriptions and Revenue) and add three built-in links of Fansly's own, so do not put its columns beside Fanvue's without relabelling them.