The short answer
Price PPV by what each fan has already bought, not from one fixed list. Give new fans a cheap first unlock, build a ladder of higher prices for fans who keep buying, and keep the top prices for custom content and your biggest spenders. Judge a price by the revenue it makes for every fan you send it to, not by how many fans unlock it. OnlyFans keeps 20% of every sale, and on most accounts a paid message can cost from $3 to $100.
What counts as PPV on OnlyFans
PPV, pay-per-view, is content fans pay to unlock on top of their subscription: locked messages and locked posts. Tips and custom requests sit beside it. On many accounts, PPV and tips earn more than subscriptions do, which is why the price you put on a message matters as much as the content in it.
OnlyFans' price limits
OnlyFans sets the range you can price in. At the time of writing, most accounts see these limits:
| What | Price range |
|---|---|
| Subscription | Free, or $4.99 to about $50 a month |
| Paid message (PPV) | $3 to $100; some established accounts report up to $200 |
| Tip | Up to $200; fans in their first months may have a lower limit |
OnlyFans changes these limits and sets some of them per account, so the price field in your own account is the final word.
What you keep
OnlyFans keeps 20% of every fan payment, PPV, messages and tips included, and pays the creator the other 80%. Your price is before tax: fans pay any sales tax or VAT on top of it, as OnlyFans' Terms of Service set out. For most creators that means 80% of the price you set. If you are registered for VAT, check OnlyFans' VAT rules for your country.
Revenue per fan: the number that decides a price
The unlock rate, the share of fans who buy, is the number most people watch, and it misleads. A cheap message sells to more fans and can still make less money. Compare what each price makes for every fan you send it to:
| Price | Sent to | Unlocks | Unlock rate | Revenue | Revenue per fan sent |
|---|---|---|---|---|---|
| $10 | 1,000 fans | 200 | 20% | $2,000 | $2.00 |
| $18 | 1,000 fans | 140 | 14% | $2,520 | $2.52 |
| $30 | 1,000 fans | 60 | 6% | $1,800 | $1.80 |
The $18 price sells to fewer fans and makes the most money. OnlyFans' 20% comes off every price the same way, so it never changes which one wins. These numbers are an illustration: run the test on your own fans, with two similar groups and two prices, and keep the price with the higher revenue per fan sent.
Build a price ladder
A ladder gives every fan a next step. New fans start with something cheap that is easy to say yes to, and each purchase leads to a slightly bigger one:
| Rung | What it is | Who gets it | Example price |
|---|---|---|---|
| Entry | A short set or clip, priced to be an easy first purchase | New subscribers and fans who have never bought | $5 to $10 |
| Core | Your regular sets and videos | Fans who have bought before | $15 to $25 |
| Premium | Longer, rarer or more personal content | Regular buyers | $30 to $50 |
| Custom | Made to order for one fan | Your top spenders | Quoted per request |
The example prices show the shape of a ladder, not the market rate: each rung costs about twice the one below it. Your own numbers depend on your fans, so set a first version and test it. Price customs by the time and effort they take, and agree the price before you make anything.
Price by fan, not by content
The same video is worth a different price to a fan who has never bought anything and to a fan who spent $500 last month. Sort fans into a few groups by what they have spent, and price each offer for the group you send it to:
- New subscribers: the entry rung, and a reason to buy in the first days
- Buyers: the core rung, with a bundle now and then
- Regulars: premium content, sent one-to-one rather than in a mass message
- Top spenders: custom offers, personal attention and first access
Spending history is the input, so you need to see it. OFManager's fan CRM shows each fan's spending history and what they have already bought, and lets you tag fans and send to groups, so nobody is offered a set they already own. Your first account is free: see OFManager for creators.
Mass messages vs one-to-one messages
A paid mass message goes to many fans at once, so keep its price at the entry or core rung and use it to find out what sells. One-to-one messages carry the higher prices: a chatter who knows a fan's history can offer the right set at the right moment. Send paid mass messages often enough to stay in front of fans, not so often that every notification is a price tag.
Bundles and discounts
OnlyFans gives you three ways to cut a price without cutting every price:
- Subscription bundles: 3, 6 or 12 months paid up front at a discount you choose. They suit paid pages, and they lock in fans who already like your content.
- Promotions: a free trial or a discounted first month, aimed at new subscribers, at expired ones or at both.
- Free trial links: a link that gives a free trial to the people who use it, useful for one traffic source or one promoter.
A PPV bundle, several sets in one message for less than their total, works the same way inside the inbox: it raises the size of a sale without lowering your regular prices.
Use discounts on purpose: to bring back fans whose subscription ran out, or to get a first purchase from fans who have never bought. A discount sent to everyone every week teaches fans to wait for the next one.
Free page or paid page?
A free page takes away the price of entry, so it gets more subscribers, and earns almost everything from PPV and tips. A paid page earns from subscriptions every month, with PPV on top. Many creators run both: a free page that brings fans in and a paid page for the ones who want more. Whichever you run, price PPV on the free page lower at the start, because those fans haven't paid anything yet.
Mistakes that cost sales
- One price for everyone. Your best fans would pay more, and your newest fans won't pay that much yet.
- Judging by unlock rate. Use revenue per fan sent.
- Selling a fan the same set twice. Keep track of what each fan already has.
- Discounting all the time. Fans learn to wait.
- Never testing. A price you have never tested is a guess.
FAQ
How much should I charge for PPV on OnlyFans?
There is no single right price. Start new fans with a cheap first unlock, charge more for each step up your price ladder, and quote custom content per request. Test two prices on similar groups of fans and keep the one that makes more revenue per fan you sent it to.
What is the maximum PPV price on OnlyFans?
On most accounts a paid message can be priced from $3 to $100, and some established creators report a higher limit of $200. OnlyFans changes these limits and can set them per account, so check the price field in your own account.
How much of a PPV sale do I keep?
You keep 80% of the price you set. OnlyFans keeps 20% of every fan payment, the same on PPV, subscriptions and tips. Fans pay any sales tax or VAT on top of your price, so for most creators tax doesn't come out of the 80%. If you are registered for VAT, check OnlyFans' VAT rules for your country.
Should my OnlyFans page be free or paid?
A free page gets more subscribers and earns mainly from PPV and tips; a paid page earns from subscriptions with PPV on top. Many creators run both, using the free page to bring fans in.
How often should I send PPV messages?
Often enough to stay in front of fans but not so often that every message is a sale. Send paid mass messages at the entry or core price, and keep higher prices for one-to-one messages to fans who already buy.
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